Pipeline Accelerator Program

Six Weeks

Every sales team we work with needs this foundation built first. This includes setting up and optimizing how you prospect, your CRM and pipeline management, and sales funnel creation. 

Week 1 Onboarding

Campaign Strategy Meeting (Karl, Kate, List Builder + your team)

  • List Criteria created

  • Email Copy Brainstorm

  • Sales Funnel Strategy

  • Lead Qualification Criteria Established 

Copy & Funnel Review Meeting

  • Phone prospecting blueprint review

  • Email Copy Reviewed

  • Tech setup by our Tech Team

    • Purchasing and setting up your CRM with necessary tech components that allow us to optimize your prospecting strategy, including calendar and email delivery service.

Week 2 Email Campaigns Begin

  • Kathrin (Director of Client Success) is managing campaigns, training, adjusting, and setting up all email templates and objection email templates. 

  • In Week 2 we launch your campaign and send out the first 5,000-10,000 prospecting emails.

  • Kathrin is meeting with the SDR Tuesday, Wednesday and Thursday each week to train & manage. 

Results from this Signature Program: 

  • Email templates that convert

  • Phone prospecting training & script created

  • Training videos & SOPs provided for future SDRs

  • Developed Prospecting System 

  • Pipeline Definitions & Automation

  • Qualified Deals in the Pipeline

After the Sales Foundation Program

  • Sales Process Creation (Sales Call Blueprint, Virtual selling process)

  • Sales Coaching (Coaching from recorded sales calls) 

  • Continued list building, if preferred

  • Optional SDR services

Investment Options

Option 1: Signature Program no SDR

Investment: $10,900 (includes first 10,000 emails) 

Option 2: Signature Program + SDR (email only) 

Investment: $10,900 + one of the SDR plans below

SDR Monthly Payments  (can be split into two payments/month on set dates)

Part Time - 15 to 30 hours/month $1,125

Moderate Time -  30 to 45 hours/month $1,575

Full Time - 45 to 60 hours/month $2,575

Additional Costs

  • Email API Service $80 per month

  • Calendar software $10 per month

  • Additional leads past the 10,000 included 20-40¢ per lead

  • Sales pages build out (if we recommend based on your strategy) $250

    • Landing Page

    • Booking Page

    • Pre-qualification Form

    • Confirmation Page

  • Sales page software $16 per month

Phase 2 Areas of Opportunity

  • Build out additional sequences for prospects at different stages of the pipeline

  • Create Campaigns for all the leads More had in Hubspot

    • Lead generation

    • Newsletter to existing customers

  • Evaluate the lead follow up and closing process for the More Sales Team

  • Coaching the team on how position and overcome objections before they receive them

  • Continued list building & SDR services

Ongoing SDR Services

  • Nicole’s average time spent for SDR Services is 6-10 hours per week

  • List building is about 100-300/leads per hour but they are very high quality

  • Hourly Structure for list building VS .20-.40 per lead

Original SDR Program Proposed:

SDR Monthly Payments  

Part Time - 15 to 30 hours/month $1,125

Moderate Time -  30 to 45 hours/month $1,575

Full Time - 45 to 60 hours/month $2,575

***Based on 5,000 leads a month + Moderate time the projected cost would be $3575***

New Proposed Structure

6 hours a week SDR + 4 hours a week list building at $75/hour $3,000/month

  • Estimated new leads added 400-1200

6 hours a week SDR + 6 hours a week list building at $75/hour $3600/month

  • Estimated new leads added 600-1800

8 hours a week SDR + 8 hours a week list building at $75/hour $4800/month

  • Estimated new leads added 800-2400

***Services also included at $75/hr rate***

  • Additional campaign creation (copy, sales pages, strategy) from Kate & Nikki