Phase I - Reactivate the 500k + Drive Traffic to Site
Can her OBM put in 15-20 hours per week and be in the inbox multiple times a day?
What is the quality of the 500k?
How old is the list?
How is she reengaging the 500k right now? What is the strategy?
The return will come down to the quality of the list.
Phase II - Highly Targeted Email List Building to Drive Traffic + Quiz Sales
List Build: Administrative Assistant (7 million in the US, 2 mil with less than 2 years in position)
Phase III - Email Campaigns to Drive More Course Sales + Utilize Ted Talks/Content
Build out an educational sequence to have them consume all of the content you already currently have and get them to convert into more course sales
Why this works and why it is different
Fixed and controlled cost with our service
Highly targeted, you know exactly who you are paying for
Separate email system than your current active list
Does not impact your deliverability to your existing list
Only will reactivate the 500k and do it within Q1
Case Study: Watson Style Group
We sent 75k individuals (350k emails sent) over the course of November 2020
6,363 website views
Open Rate 14%
Based on WSG’s results this is what we would hope to see:
7k visitors x 1% = 70 purchases x $87 = $6,090
Week 1 Onboarding
Campaign Strategy Meeting (Karl, Kate, List Builder + your team)
List Criteria created
Email Copy Brainstorm
Sales Funnel Strategy
Lead Qualification Criteria Established
Copy & Funnel Review Meeting
Email Copy Reviewed
Tech setup by our Tech Team
Purchasing and setting up your CRM with necessary tech components that allow us to optimize your prospecting strategy, including calendar and email delivery service.
Week 2 Email Campaigns Begin
Kathrin (Director of Client Success) is managing campaigns, training, adjusting, and setting up all email templates and objection email templates.
In Week 2 we launch your campaign and send out the first 5,000-10,000 prospecting emails.
Kathrin is meeting with the SDR Tuesday, Wednesday and Thursday each week to train & manage.
Results from this program:
Email templates that convert
Training videos & SOPs provided for future SDRs
Pipeline Definitions & Automation
Qualified Deals in the Pipeline
Investment Options
Option 1: Signature Program no SDR
Investment: $10,900
$7,500 upfront
$3,400 at the completion of the program
Email Campaign Management
Initial setup fee: $1500
SDR Campaign Manager Cost
40 hours/month - $3,000
60 hours/month - $4500
Additional Costs
Mailgun (Email API Service) $80 per month
Close (CRM) $95 per month
Additional Leads .25 per email (Phase II)